If you’re part of the meeting and event business or are simply seeking services in the field, understanding the ins and outs of staging an entertaining, interactive event is a necessity that could make or break the success of your occasion. In the industry, attendee engagement is the new black, but what is it, how do […]
Creating engaging entertainment for a large crowd can be a difficult task. Not only do you need to consider space and communication constraints, you’ll need to find ways to encourage people to get involved and to interact with each other and the content of the event. Successful attendee engagement has awesome benefits however, including that […]
When it comes to creating your event space, there are a number of elements to consider; the season and expected weather conditions, the surrounding area or buildings, the number of attendees, and the technical elements required for the event will all contribute to determining the best options for your needs. One of the foundational tenets […]
With the hubbub of the holidays in the rearview, many organizations begin planning for the parties and events anticipated in the new year, and the foremost consideration that defines the function is the budget available. Unfortunately, putting words like “Budget” and “Event” in the same statement often implies a cheap, lackluster result, but it’s more […]
There’s something both classic and charming about hosting a winter wedding, but unless you’re living in the south, your plans will most likely need to compensate for less than ideal temperatures for the event. Aside from choosing a venue in the tropics, how can you make sure you have a warmer winter wedding? These 7 […]
Events are incredibly important to our business and personal lives. For a business example, 58% of business-to-business (B2B) marketers say that they organize at least 50 events per year, according to Chiefmarketer. For a personal example, simply look to the 2.1 million weddings that occur annually in the United States, per the Association for Wedding […]
We often think of outdoor events in terms of the heat and sunshine (as with wedding receptions or graduation parties), but events can be held outside during the colder months as well. Here are a few elements of cold-weather events that are particularly critical to giving attendees incredible impressions.
When you organize or facilitate events, it is key to be able to add value so that you can justify your cost and grow your business. Plus, to demonstrate effectiveness (that you are actually getting ROI from a marketing effort), you must be able to show clearly that you have added the value.
If you want to do the guests to an event a favor, bring them outside. A scientific review of the literature on the connection between nature and mental health was featured in Frontiers in Psychology in 2014. The researchers found that being outside or near natural areas such as parks reduces stress; curbs symptoms of […]